Good pay-per-click managers are hard to come by. They’re like the complimentary upgrade to First Class on a flight; the Mayfair piece on the McDonald’s monopoly board; and the Apple iPhone screen that doesn’t crack or break: extremely rare.
The Benefits of Outsourcing Your Agencies PPC
There probably isn’t a single digital marketing agency in the world that hasn’t been in this position at one point or another; they’ve promised something that with hindsight and a clear head, they maybe shouldn’t have done.
Imagine the scene: you’re at an important new client pitch, and the company in front of you says they could really use some help with their PPC management. You know if you can offer that, you’ll win the account, so of course, you say “Yes, we can do that, not a problem at all.”