If you have a PPC account and it is getting you results, have you taken the time to carry out a review and see if there is the potential for increased return on investment? If not, you may be missing out on big opportunities to maximise your budget.
Think about it; the PPC landscape is constantly evolving and offering new ways of advertising to your audience. And we’re pretty sure your competitors are not standing still – they’re most likely monitoring and adapting their advertising strategies to achieve the best results.
Don’t get left behind. We can help you maximise your PPC budget.
What is an Account Review?
You can think of it as a benchmarking exercise that informs you of how your account is performing on its own, against your competitors and within your core market. You will know where you are, how you are doing and what you can do next.
But what could be damaging your PPC campaigns? It could be that the ads being served to users are not relevant to your keywords and landing pages, potentially harming click-through rate, quality score and your budget.
It could be something as subtle as a missing Call to Action leading to fewer interactions with your ads, that you are not maximising the available ad extensions, or a lack of testing. Whatever the problem, we can help you identify it, and overcome it.
How can we help you?
A PPC Account Review by our highly experienced team will highlight how you can maximise your budget. This will bring to light opportunities for both quick wins and long term campaign development.
If you would like to know more about our Account Review service and how we can help you achieve the best results for your business, get in touch with our team today.