The success of a PPC strategy is usually focused on online conversions, including ecommerce sales, lead form generation and email sign-ups. But, for many businesses, many of their conversions still happen over the phone – which is why Call Tracking is so important.
These customers are usually further down the sales funnel and want to ask questions to inform their
buying decision and know who they are buying from. This is especially the case in B2B where the money being spent by customers is most likely going to be high.
If you’re running a PPC campaign and not using Call Tracking, you are making important business decisions without the support of essential data.
What is Call Tracking?
It’s an effective way of seeing which PPC campaigns are leading to phone calls and conversions. This provides insight into the effectiveness of your marketing efforts and means you can make informed decisions that lead to improved return on investment.
The data provided by Call Tracking will tell you exactly which keywords, ads and landing pages are
leading to conversions, and which aren’t. Based on this accurate data, campaigns can then be adjusted to improve lead quality and sales.
How does it work?
A small amount of code will be added to your website so that each user is presented with a different
phone number. When they call your business, the tracking code will be activated and tied with that specific user.
The quantity of phone numbers you will need will depend on the volume of traffic that your website receives.
How can we help you?
Our PPC team has been working with Call Tracking for a number of years and will be there every step of the way to ensure it supports your business needs.
From choosing a Call Tracking provider, to adding the relevant code to your website and setting it up in your Google Analytics, our team has the experience and know-how to make this a streamlined process.
If you want to know the true performance of your PPC marketing efforts and get your business the best return on investment, talk to our team about Call Tracking today.