If a person visited your website and left without converting, you may think there is minimal to no chance of them still becoming a customer. But through Remarketing we can give your business a second chance at turning potential customers into converting customers.
What is Remarketing?
Customers today take the time to compare products and view multiple websites which provide the products they want to buy, including your own. So, even if a user visited your website and didn’t convert, this doesn’t mean they are lost to you for ever.
That’s where Remarketing comes in: this enables advertisers to target previous visitors to their website who didn’t convert, and serve them text, image or video adverts on the Google Display Network.
Just think of it as a gentle reminder to your potential customers that you are there and ready to meet their needs.
How does it work?
Remarketing enables you to ‘tag’ visitors to your website in different ways by using cookies. You can ‘tag’ a user with a cookie that details the product they added to their shopping basket, for example, and if they then abandon their basket, they can be targeted with ads encouraging them to complete their purchase.
Clever stuff, and the great thing is that this ‘tagging’ can be adapted to the specific needs of your business. The opportunities are endless and our team has the expertise to give your customers a nudge in the right direction, in the right place, at the right time.
How can we help you?
Our PPC team has enjoyed great success through Remarketing for a number of clients. We have the skill to plan, design, build and launch, and manage a successful campaign, from start to finish, working with you to achieve the best return on investment.
To discuss how Remarketing can help your business achieve great results, get in touch with our team today.