In honour of International Women’s Day, let’s take a look at the women who make up 2/5 of Glowworm Digital:
It’s official; Glowworm Digital has been promoted from Google Partner to Google Premier Partner!
What does it mean?
Google rewards only the best performing agencies with the honour of being a Premier Partner. There is a rigorous programme which includes account and client revenue growth, passing a multitude of exams, client retention and meeting Google’s strict performance requirements. Only a small percent of agencies manage to qualify for this status.
If you have a bricks and mortar store or deliver services in the Greater Manchester area, a local PPC campaign can increase your sales and leads. This is because you can create hyper targeted ads that are both relevant to what the person is searching (product or service) and tailored to where they are located, which dramatically increases click-through-rates and conversions.
There probably isn’t a single digital marketing agency in the world that hasn’t been in this position at one point or another; they’ve promised something that with hindsight and a clear head, they maybe shouldn’t have done.
Imagine the scene: you’re at an important new client pitch, and the company in front of you says they could really use some help with their PPC management. You know if you can offer that, you’ll win the account, so of course, you say “Yes, we can do that, not a problem at all.”