If your business sells a product then Google Shopping is an avenue of online marketing where you can enjoy great success – and our team has the knowledge and know-how to help you achieve the best return on investment.
We see this area of paid advertising as an essential component of any ecommerce PPC campaign, because it provides the opportunity to increase conversion rate at a lower cost per conversion – something we know you will like to hear.
What is Google Shopping?
Google Shopping, once known as Google Product Search, became a paid model in 2012 and enables users to search for products and compare prices through Google. You will have noticed these as ads that appear on Google’s first page when you type in a query, also being accessible from the ‘Shopping’ tab, where there is included an image of a product and the price.
In many ways, this offering from Google can be seen as a second shop for your website, enabling you to sell your products through the search engine and discover new customers, connecting with shoppers on desktop, mobile and tablet devices.
Optimising your product feed
To achieve the best results from Google Shopping you need to have a well-structured, easy to adjust and concise product feed. This is to ensure stock and pricing information can be easily adjusted based on the success of your campaign and your business requirements.
Our PPC team can do this and more, working with you to make sure your brand stands out in the fiercely competitive environment of online retailers.
How can we help you?
We will create a dedicated strategy specific to your business, set up your Google Shopping feed and product groups, and manage your campaign to ensure you achieve the best results from your marketing efforts.
If you would like to know more about how we can help you achieve a great return on investment from Google Shopping, get in touch with our team today.