The Company
Ed Hardy is a renowned apparel store where art, fashion, and rebellion collide in a dynamic explosion of colours and design that define contemporary style.
The BrIEF
Glowworm Digital took over the paid search reigns in 2022 from a previous agency, tasked with improving ROI and reducing cost of sale to help improve profit margins
THE RESULTS
Year on year Ed Hardy has experienced significant growth and our PPC campaigns have played an integral part, generating a significant rise in high quality traffic to the website, boosting sales and revenue.
When comparing the previous 6 months data to the same period of time last year, we have increased traffic by 148%, sales by 215% and revenue by 239%.
In addition we have increased ROAS by 48% exceeding the KPI's set by Ed Hardy.
Micheal Boyle - Head Of Digital Marketing
“I highly recommend Glowworm Digital for their outstanding expertise in managing Google Ads campaigns. As the Head of Digital marketing of Ed Hardy, I had the pleasure of working closely with Glowworm on our digital advertising initiatives, and I couldn't be more impressed with the results they delivered.
From the onset, Glowworm demonstrated a deep understanding of our business objectives and target audience. They took the time to listen to our needs, conduct thorough research, and develop strategic Google Ads campaigns tailored to our specific goals. Their attention to detail and commitment to delivering measurable results have been evident throughout our partnership.
One of the aspects that stood out most was Glowworms ability to optimize our Google Ads campaigns for maximum efficiency and ROI. They continuously monitored performance metrics, conducted A/B testing, and implemented data-driven optimizations to improve ad relevance, click-through rates, and conversion rates. As a result, we saw a significant increase in website traffic, lead generation, and ultimately, sales revenue.
Furthermore, Glowworm maintained clear and transparent communication throughout the entire process. They provided regular updates, comprehensive reports, and valuable insights into campaign performance, allowing us to make informed decisions and adjust strategies as needed.
In addition to their technical expertise, the team at Glowworm demonstrated professionalism, responsiveness, and a genuine commitment to our success. They were always available to address any questions or concerns promptly, and their proactive approach to client service was truly commendable”
THE COMPANY
Born in 2017 Happy Linen Co is made up of a passionate team who create fun baby & children’s bedding with matching accessories.
THE BRIEF
Create a digital strategy for Paid search and Paid social to improve ROAS and Revenue.
PHillip.S - Head OF MARKETING
“Working with Glowworm has been a breath of fresh air. After going through many disappointing experiences over the years with advertising agencies over-promising and under-delivering (which seems to be the norm in this industry), we have found Glowworm to be incredibly knowledgeable, transparent, but also realistic. They are clearly specialists in their field, but most importantly they do what they say they will do and execute it well.”
THE COMPANY
Go Thrift was launched in 2019. Their mission is to make sustainable fashion choices more affordable and promote a mindful way of shopping free from fast fashion. With thousands of high quality, branded, preloved clothes to shop online.
THE BRIEF
Take over the ppc account and scale ROAS and revenue within set KPIS.
THE RESULTS
Through our initial and ongoing feed optimisation we were able to make an instant impact, with record revenue months recorded 4 times in five of our first six months managing the account as we successfully scaled spend and revenue.
Within 6 months Glowworm delivered:
An ROAS increase of 128%
Sales up 640%
Revenue up 503%
PAUL STEVENS - GO THrift Marketing Director
“As the Marketing Director of Go Thrift, I have had the pleasure of working closely with Glowworm, and I am consistently impressed by their expertise and dedication.
From day one, Glowworm dove headfirst into understanding our vibe, our goals, and our audience. Their insights have been a game-changer, guiding us towards ad strategies that resonate with our target market.
The Results speak for themselves, thanks for Glowworms management , our click-through rates improved, conversions are soaring, and ROI is fantastic. They've helped us grow our AdWords account from scratch and consistently deliver the results we need.
But it's not just about the numbers. Glowworm is more than just a service provider; they're like an extension of our team. Always there with a friendly smile (even if it's just through email), quick to answer our questions, and full of killer ideas to take our ads to the next level”
The Company
Forever Unique are a fashion brand providing ladies designer clothing. They were looking for support to grow online sales however were also looking to significantly improve the return on investment
The Strategy
Initially we reduced unnecessary costs, removing unprofitable areas of search, applying a more extensive list of negative keywords and applying revised bids and bid modifiers.
We restructured the accounts, focusing on Search, Shopping and Dynamic Re-marketing campaigns. The industry can be notoriously tricky from a Paid Search perspective as audiences within this industry tend to take time browsing and will often search for branded keywords before completing sales. So, part of our task was to maximise sales and revenue via non-branded search campaigns and via shopping.
We created new non-branded campaigns to reflect each different product type and carefully considered bid adjustments helped us to maximise profit for audiences searching on desktop, mobile and tablet devices. New segmented bidding was also applied during different times of the day and to attract previous visitors of the website. A revised Dynamic Re-marketing campaign enabled us to improve the imagery while carefully segmented audience types helped us to attract audiences ready to buy!
The Results
74% growth in revenue & ROI increased up 448% to 988. The customer was pleased with the results commenting; “Thanks so much for everything. You've made a fantastic difference to the account”
The Challenge
The Fragrance Shop were looking to maximise revenue from online fragrance sales, increase the volume of valuable clicks, while maintaining a specific Cost of Sale % target
The Solution/Our Strategy
Utilising Google AdWords & Bing Ads, we restructured the Paid Search Accounts, focusing on Paid Search, Google Shopping and Dynamic Re-marketing campaigns.
Following in depth data analysis, we were able to create a granular account structure, enabling us to bid on each product individually. A new account structure and carefully considered bidding enabled us to generate a higher volume of clicks and for a lower average CPC.
Revised ads, plus keyword and search query analysis enabled us to continue improving the quality of search. While new sales tactics were set up to help deliver significant improvements during promotional periods.
Results
We created a 6-month forecast to increase revenue from Paid Search year on year by approximately 64% while also increasing ROI. The forecast was considered very ambitious in house and potentially unachievable. However, the actual results surpassed our initial forecast by some way, both in terms of revenue growth and return on investment generating a extra 4million pounds YOY from PPC.
The Challenge
Moving into peak season for users buying coats and jackets, the challenge for MDV was to get their newly shot video for the AW collection in front of new audiences, at the top of the purchase funnel. However, as well as wanting to see an uplift in traffic and an increase in revenue from all channels, we also wanted to see a return from their investment.
The Strategy
We decided that using True View For Action was the most appropriate strategy in order to get users off YouTube as a platform, one of the most challenging aspects of running any video campaigns.
True View For Action allowed us to overlay the campaigns with strong call to action banners that were on brand with the video content.
We capitalised on the rich data available to us in Google Analytics for targeting new users. Our strategy involved a mixture of affinity and in-market audiences, with separate ad groups for each and a campaign each targeting men and women at the most appropriate age groups.
Results
683% increase in traffic from video campaigns vs the previous two months
87% decrease in CPCs
4,544% increase in revenue
3,850% increase in conversions