Domu.co.uk are part of the designer habitat group and sell a range of quality branded homeware and lifestyle items.
Glowworm Digital took over the paid search reigns in September 2015 from a previous agency, tasked with improving ROI and reducing cost of sale to help improve profit margins.
We reviewed all campaigns carefully and reduced any wastage, we then optimised shopping feeds and created a very granular structure for selected product lines, we also utilised mobile traffic and remarketing campaigns and expanded the online presence to bing.
Cost of sale came down by 17% and revenue consistently increased YOY improving ROI to over 400%
“ We are really pleased with the results Glowworm Digital have achieved since taking over our account, they provide well thought out logical solutions to help us reach our advertising goals and constantly come up with new ideas to test and push the account forward squeezing every penny out of our adspend. They are also great with junior members of the team and help them to understand what paid search contributes to our business”.
Lee Marriot Ecommerce Marketing Manager
Multi-Trades are a national recruitment agency working with trades, labour, engineering, management and admin roles.
Multi-trade asked us to create a digital strategy, advise on their new website and implement an adwords campaign in order to increase highly qualified new business leads.
We carefully researched keywords and performed detailed competitive analysis in order to target the right market via google ads, Bing, LinkedIn and local SEO.
We generated a 20% uplift in new business leads a week, resulting in a consistent flow of new candidates and clients for mutlitrades
“Multi-Trades was new to adwords and because of that we were anxious to get the process right, Glowworm Digital took control of everything from start to finish, advising us on our overall strategy right through to building the campaign and managing it on a day to day basis, They made it extremely easy to understand and were very transparent in all they did. We have seen some brilliant results from the campaigns they created, contributing lots of valuable sales leads that have really helped push our business forward, the team are very knowledgeable in everything digital I would not hesitate to recommend Glowworm Digital! I see them as an ongoing asset to our business. Keep up the good work”.
Adam Palin Director of Mulitrade
Leading UK Suppliers of fireplaces and stoves providing high quality branded fires at the lowest prices.
Brief: After running their own adwords campaigns for a number of years fireplacemegastore wanted to get more out of their adspend and increase conversion rates in a very competitive market place.
Fireplacemegastore tasked Glowworm Digital to revamp their online marketing campaigns and increase ROI whilst reducing spend.
We worked closely with fireplacemegastore to understand their business and developed a strategy to reduce wastage and increase visibility on top revenue generating campaigns and products whilst introducing a series on google shopping campaigns and remarketing ads.
Within three months CPA reduced by nearly 50%, ROI increased by 500%, whilst reducing monthly ad spend by over half.
“We have worked with Glowworm for over a year now and have found their services for paid for search to be very effective, professional and financially rewarding.
It is refreshing to deal with a company that really knows how to get the best results out of PPC”.
Steve Thompson Ecommerce Manger